In collaboration with recycl3R, Procter & Gamble has launched a digital solution to help UK Fairy consumers recycle.

The deployed web application (Web App) allows users to scan their Fairy bottles to find out if they are recyclable or not, and offers a discount coupon for that scanning action. In addition, it informs consumers about the recycled material content of the bottles, as well as information on the Life Cycle Assessment of the product in a graphical and very intuitive way.

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